Tale of the Sale – 27 Arthur Street, Dee Why

25 August 2020

This Hamptons style home at 27 Arthur Street, Dee Why recently sold for $1,800,000 after just two open homes.

“This is one of those unforgettable sales. It started a few years ago with a door knock in admiration for the home, and turned into a business relationship with the amazing owners who have now become great friends in the process,” said selling agent Matt Nicastri. “We showed this property to 5 buyers ‘on the quiet’ the Friday before our first open, including buyers’ agent Matt Cleland. It was from that inspection that we met two of the more engaged buyers who made offers in the eventual negotiation.”

Overall there was a lot of interest in this property due to the prime location, and sophisticated presentation, appealing to high quality buyers. Combining this with Cunninghams’ emotive marketing, and people-focused videography and photography, we were able to capture the feeling of what it would be like to live in this home. It’s so important to create meaningful human connections like this, and is one of the key points of difference that we pride ourselves on here at Cunninghams. As a result of our human-focused marketing approach; friends, families and followers loved sharing the video for 27 Arthur Street on social media helping it to reach an impressive number of people, including the 58 groups that we then showed through the property.

“As some of the key buyers had already been established during our ‘on the quiet’ campaign, the 58 groups who came through to inspect was an insurance policy against underselling the home,” continues Matt Nicastri.

The couple who ended up purchasing the property had been looking in Fairlight originally before expanding their search to include other Northern Beaches suburbs.

The vendors of this property were naturally thrilled with the result, but also extremely happy with the entire process – from initial conversations with Matt through to achieving an awesome price and beyond. “We had a fantastic experience, we were thrilled with Matt as our agent and the whole (quick) campaign. Having known Matt for a few years, he guided us through the process the whole way and we felt comfortable the entire time. Matt knew his buyers very well and even predicted what type of buyer would suit our house from the beginning.”

When it came to the people focused marketing, the vendors were also more than happy to participate in photo and video marketing. “We love the Cunninghams branding and marketing and it is one of the many reasons we chose Cunninghams, as it is very aligned with the style of our house. We had so many comments from friends asking about the pictures and videos we were featured in.” the Vendors explained.

“Matt is such a genuine, nice guy and he is also very knowledgeable about our area and he also achieves great prices! Overall we are just really happy with everything.”

To find out more about this sale head to our website to get in touch with Matt Nicastri.