17 March 2023
Are you thinking of selling in the next couple of months?
You might be considering selling your home in Autumn 2023, but wondering whether the timing is right? Below are seven key insights relevant to selling in the current property market in Sydney’s Northern Beaches.
1. Autumn’s activity is an advantage
Two months in, by the time we get to Autumn and we are settled into the year. With the silly season behind us, buyers are back, more focused, active, and often wanting to make a move before winter. We traditionally see a higher volume of stock come to market, (only second to spring selling season), which is a positive that brings momentum to the marketplace, with more open homes and more buyers buzzing around on the weekends.
2. It’s a beautiful time of year to show your home
Much of life is about timing, and Autumn time in Sydney’s Northern Beaches is just stunning. The temperature is warm, but not usually uncomfortably hot, the perfect temperate balance to show your home in, with ocean breezes sweeping through warm temperatures homes feel neither hot nor cold and the brightness of the days illuminates and freshness interiors.
It’s also one of the best times to show off the amazing community vibes that the Northern Beaches offer, it truly shines through Autumn into Easter – the ocean is glistening and our beaches are alive with activity and community.
3. Autumn 2023 is signaling stable conditions
As we talked about in our March Market Update, the market is presenting what appears to be more stable conditions and there are signals that the Autumn selling season will provide a balance of buyers and sellers. This is due to an increase in stock and liquidity coming back to the market.
4. Updating your price evaluation is pivotal
With today’s property market being flatter than the pandemic boom, it’s vital that your property evaluation is accurate and equated based on the current market, not an outdated market.
Price evaluations need to be based on the most recent sales, not sales that occurred three months ago or at some stage last year.
You may have had an appraisal or valuation a year ago, or even in summer, which was accurate at the time, but this Autumn it’s important to get a re-evaluation with relevant comparable sales, focusing only on properties that are similar to yours. Click here for a free updated valuation.
5. You need the right price guide on your side
Real skill is required to set the right price guide for your property. There are many factors to consider and setting the for sale guide, or auction guide, based on current market conditions can be the difference between a swift sale with above market results, or holding your property back, and hindering outcomes.
As well as comparable sales and general macro market performance, we need to carefully assess current buyer behaviour and sentiment in your properties micro market, to adequately work out what price guide will generate interest, attract buyers and create competition. Right now, buyers are more considered, FOMO has eased and they are taking more time and often wanting to negotiate. We need to work with the current climate (and not against) to achieve win/win outcomes starting with our price guides.
6. Present a home not a product
Emotional connection in real estate can’t be understated – home truly is where the heart is – and that’s why at Cunninghams we are meticulous in our marketing, presentation and styling to create a feeling rather than just presenting a product.
This Autumn with more stock coming on the market, there is more choice for buyers, and your property needs to stand out amongst the crowd, to showcase itself, not just as another house or apartment, but as that perfect home for that wanting buyer. In today’s competitive market, a good marketing strategy will position your property with a strong emotional pull, allowing buyers to visualise themselves as the new homeowners, which in turn motivates them to become more invested in purchasing your particular property.
We have relevant detailed articles to help you with marketing, house prep & presentation here – How To Prepare Your Property For Sale, Home Is A Feeling, Styling for Sales Campaigns.
7. Choose a trusted agent
Your home is not only an expression of you and your lifestyle, it’s your greatest asset. It takes a lot of trust to appoint an agent that will help you through the process of selling your property. An agent needs to be a local expert, know extensively the local market, have a thriving database of buyers, understand your needs and wants in the process and outcome, and they have to be driven to achieve the best sales results. An agent works for you – not the buyer and that is why you need a hyper local trusted agent on your side.
Here at Cunninghams we are local experts, we have the largest Northern beaches property database and we sell the most properties each year on the Northern Beaches. Your property journey is what matters to us and we are here to help when the time is right for you.
If you’re considering a move and would like advice on how to best achieve your desired outcomes, we would love to talk with you further. You can contact us via phone on 0424 053 355 or email, or arrange a free appraisal by clicking here.
