22 May 2024
Tale of the Sale: 10 Corkery Crescent, Allambie Heights
The Challenge
After an unsuccessful auction campaign with another agency, the owners of 10 Corkery Crescent, Allambie Heights turned to Cunninghams’ local area specialist, Lochlan Macpherson, for assistance. With a looming settlement on a newly purchased property, the owners needed a swift and favourable result.
The Strategy
The previous agent didn’t provide any advice around presentation work, the marketing lacked flair, and the pricing strategy was flawed, so Lochlan knew exactly what this property needed to engage buyers. He organised to get the home styled, re-shot the marketing with amazing photography, and re-aligned the pricing strategy. Initially, he employed an ‘on the quiet’ strategy, leveraging his established relationships and market expertise to engage buyers on his database. He hosted a single open home on Saturday, targeting serious buyers with a compelling presentation and accurate pricing. His rapport with the buyers, built over time, played a crucial role in negotiating effectively.
The Negotiation
After the first ‘on the quiet open’, our buyer made an offer that was a significant increase from any offers in the previous and unsuccessful campaign. On behalf of the owners, Lochlan countered this offer, resulting in a final sale price that was $150,000 above the last offer received with the previous agent, and came with ideal settlement terms. For more detail around the final sale price please contact Lochlan here.
The Result
The owners were ecstatic with the outcome, relieved to have achieved an extra $50,000 above their expected top offer. This impressive and efficient sale has underscored the importance of local expertise and a well-executed marketing strategy, as well as Lochlan and Cunninghams’ market dominance in the Allambie Heights area.
The Takeaway
This case highlights the value of working with an experienced local agent who understands market intricacies and has a proven track record. Lochlan’s strategic approach, coupled with excellent presentation and targeted marketing, turned a challenging situation into a resounding success. The owners not only avoided financial strain but also secured a fantastic result, demonstrating the power of local knowledge and expertise.
Congratulations to our lovely vendors and buyers on the sale and purchase of this stunning home!
Here are some lovely words from our vendors:
“Lochlan came highly recommended & his impressive body of work was well exposed. Our experience from first contact to the post sale congratulations was unbelievably positive. His knowledge & experience proved invaluable & delivered a result we could have only dreamed of & all in an incredibly short period of time. His attention to detail & the power of the “Cunnighams’ machine” that he so skilfully presided over proved to be an unbeatable combination. We will be forever grateful to Lochlan. Wow.”
