25 February 2025
When our clients decided to sell her home at 10 Lakeside Crescent, North Manly, they initially listed with another real estate agent. However, after a failed campaign, our clients turned to Cunninghams – and quickly noticed how truly collaborative and thoughtful our team can be. Their experience with two senior agents, Matt Nicastri and Anita Wildash, stands as a glowing example of the “best person for the property” ethos we champion at Cunninghams for the benefit of our clients – combining Matt’s dynamic energy with Anita’s intimate local knowledge as a former resident of the area.
One major facet of this successful sale was our considered marketing approach. By actively re-targeting buyers who had previously viewed the property, as well as attracting fresh interest, we ensured momentum never wavered. Notably, one underbidder re-engaged with the team via Matt’s Instagram after a conversation weeks earlier about the home, illustrating how multiple digital touchpoints can bring crucial buyers back into the fold. A highlight of this campaign was our engaging property video, which gained over 25,000 views on social media. We also saw a significant spike in page views—more than 3,000 direct visits to the property listing on our website—making it the fourth most-viewed page this year, an impressive feat considering the property was on the market for only 13 days. These numbers demonstrate how effectively our online platforms captured and retained buyer attention.
Over just two weekends on the market, 30 prospective buyers came through the home, proof of a renewed sense of energy and enthusiasm in today’s market that goes beyond mere market conditions. In the end, competing buyers from the US, plus two other parties vied for the chance to call this spectacular home their own, culminating in a final result that exceeded their expectations. The property sold under the hammer for $4,550,000.
Our clients fondly recall the experience, describing it as both “fun and professional.” They appreciated the seamless communication and the support of the extended Cunninghams team, from personalised WhatsApp updates to swift responses whenever a question arose. Having the dedicated assistance of Rosie (Sales Associate) added an extra level of service to the campaign—something they considered a huge value-add.
Seeing our clients truly ecstatic with the final sale price is one thing, but delivering a campaign that was both fun and professional is equally meaningful to us. Have a listen to the lovely words our clients shared here
Some lovely words from our client
If you would like to learn more, or if you have plans to make a move this year, please don’t hesitate to get in touch.
