Tale of the Sale – 8/35 Richmond Avenue, Dee Why

21 August 2021

This case study is for all potential sellers out there, showing the importance of styling and the presentation of a property. The sale of 8/35 Richmond Avenue, Dee Why showcases the power of styling and the pivotal role it plays in emotionally connecting buyers to a property, and how especially helpful it is for those buyers who have trouble visualising the lifestyle and potential.

The property, a beautifully freshly renovated apartment in Dee Why ticked all the boxes for potential buyers, accroding to selling agent Anita Wildash, it was a perfect home or investment. Its position, just a minute’s stroll to the beach, was idyllic. Initially, the apartment was marketed for one week with an On the Quiet campaign and a guide of $1,150,000. In this first week, the property was vacant with no styling or marketing investment, so our Agent called hot buyers as well as sending it out to our buyer database. This led to 12 private inspections that first weekend. However, no buyer was ready to engage and the general feedback was the apartment seemed small internally – which we knew it wasn’t, had more to do with the lack of furniture in the space.

Our guidance and advice to our vendor was to have the property styled to show its full potential and launch it to the major real estate portals. We believed in it, and all it offered. Within three days, we had the property styled by the team at Amazema Interiors, the Marketing team came and did their job, and the property was live on all property portals. Over the course of the next few days, we locked in 30 private appointments for the Saturday and Monday. These buyer appointments revealed strong buyer engagement and really positive feedback, and subsequently kicked off negotiations with multiple buyers bidding to secure this wonderful property from the Monday.

The next day, the property was sold for $1,355,000! Our lovely buyer and seller are extremely happy with the outcome, and we are overjoyed to have been able to help this owner achieve a wonderful result.

If you are thinking of selling and would like to know more about this sale, or would like a free styling consultation from the team at Amazema, please get in contact here.