07 September 2022
In today’s market, you can’t leave anything to chance, especially when dealing with what is possibly your biggest asset. At Cunninghams, we know all too well that success starts with the right presentation and styling of a property and 21 Prahran Avenue, Frenchs Forest was a great example.
The sale of 21 Prahran Avenue, Frenchs Forest is a prime example of how getting the right presentation and marketing advice can make a huge difference to the end result. Conversely, if you get it wrong, it can cost you a lot of time, effort and money.
Prior to launching with Cunninghams, 21 Prahran Avenue, Frenchs Forest had been on the market with another agency, and unfortunately the engagement from the marketplace had been soft. On the guidance of Cunninghams sales agents Kelly Santos and Anita Wildash, the owners agreed to invest in styling the home so that it could appeal to a broad demographic. A grande home with flexible living zones, Kelly and Anita knew it was critical to help buyers envisage how they could live in the home.
Following our launch to market with a robust marketing campaign, buyer enquiry was extremely strong and translated into over 45 groups through the home over two weeks. As well as engaging new buyers, there were buyers who had seen the property previously, who were wowed by the transformation of the property. In fact, two buyers who had initially discounted the property were re-engaged after seeing it transformed. A true reminder of the power of styling.
After 16 days on the market, Kelly and Anita kicked off negotiations with three buyers with a strong first offer coming in at $2,715,000. Within 24 hours of negotiations, the property sold for a new street record. In the words of the vendor, “Wow what an amazing sales campaign. The styling and marketing of our house transformed and reinvigorated prospective buyer interest. Young buyers, who would have thought!”
The owners also wrote a lovely testimonial on the work of Kelly and Anita:
“Kelly and Anita are two awesome and dedicated real estate agents! What we appreciate the most is the way they revealed their genuine love for our house. This began with the care taken to work with a stylist to show case all 17 rooms in the house! This made way for some excellent photography and videos. We knew we were off to a great start with the house and yard looking stunning backed up by fabulous photography, brochures and advertising!
To our surprise and delight the house sold within two weeks to a young couple who fell in love with the house and garden! Throughout the sale’s campaign Kelly was constantly in contact with us keeping us well informed with the progress of the sale. This helped keep our spirits high as we moved towards acceptance of the final offer.
We highly recommend Cunninghams for its professional approach. In particular we are grateful to Kelly for all the work she did behind the scenes in conjunction with Anita and for Maddison’s efficient office management.”
If you are thinking of selling and would like to know more about our strategies or would like a free-styling consultation from the team at Amazema, please get in contact here.
