17 November 2025
With only five selling weeks left in 2025, many Northern Beaches homeowners are weighing up whether to list now or wait until the new year. The truth is, there’s no single “right” answer — it depends on your goals, your property, and how well your campaign strategy is planned.
At Cunninghams, we know that timing is just one part of the equation. The way you approach the market, and the strategy behind your sale, is what makes the real difference. Many buyers are still actively searching right now — determined to purchase before the year ends but struggling to find their ideal home. Our Buyer Match Strategy connects these qualified, motivated buyers directly with our listings and off-market opportunities, often before campaigns even launch publicly. Your property could be exactly what they’re waiting for.
While December may feel like a quieter period, there’s a strong advantage in standing out when fewer properties are competing for attention. Major platforms such as REA and Domain now offer the ability to pause and restart campaigns over Christmas, meaning you can capture early buyer interest before the holidays, then re-launch fresh in January when activity surges again. As premier partners of both platforms, Cunninghams can tailor your digital presence to suit the market’s rhythm — maximising visibility when it matters most.
For some homes, the relaxed summer atmosphere can be a major drawcard. Properties that shine in natural light, offer alfresco flow or highlight that easy Northern Beaches lifestyle often perform exceptionally well in December campaigns. Buyers scrolling through listings while away or relaxing locally are in a more aspirational mindset — picturing their own summer by the sea.
And for others, a pre-Christmas soft launch followed by a full-scale new year push may deliver the best of both worlds. It’s all about crafting a strategy that works for your home and your goals, rather than taking a one-size-fits-all approach.
At Cunninghams, our focus is always on working for the vendor — tailoring every detail of your campaign, from timing and presentation to buyer targeting and negotiation, to achieve the ultimate result. Whether you choose to make your move now or plan ahead for an early 2026 launch, our team can help you leverage the final weeks of 2025 to your advantage.
Now is the time to act — start the conversation, plan your campaign, and help your property stand out and be a summer success story here on the Beaches.
