10 October 2019
- Buyers Inspected: 50
- Contracts Issued: 7
- Days on Market: 23
- Guide: $2,100,000
- Sold prior to Auction: $2,390,000
- Buyers remaining above $2,350,000: 2
The Selling Story
After buying 32 Tango Avenue, Dee Why in a peak market in Nov 2016 for $2,270,000, we maintained a strong relationship with Colin & Anna and gave advice on the upgrades necessary to add value and give the best return on investment, should they ever need to sell in the future.
Colin & Anna’s intentions were to stay in their beautiful and unique home for the medium/long term, however after their circumstances changed and a sale was needed for them, we advised on the optimum time for a sale and made a strategic decision to launch in August. We advised on this timing due to the improvements we had seen in market conditions and encouraged going to market before stock levels picked up for similar properties.
We took full advantage of our emotive style of marketing and ensured we featured the homes unique spaces, rather than using traditional ‘wide angle shots’. This truly captured & enticed prospective purchasers into viewing the home.
We were inundated with interest by not only local buyers but also many from the East/Inner City, which was a clear indication that our digital strategy to target these buyers through Domain and social re-targeting had been highly effective.
This resulted in competition from two local buyers and one from East, who had a buyers agent representing them. In the end the home was sold to a client of Cunninghams, that had seen the home in our initial off market phase and had also previously been viewing our homes on the market from stretching from Cromer to Freshwater.
This is a prime example of one of our firm beliefs at Cunninghams that buyers usually take a regional view in search of a lifestyle on their property journey which is why our inter office collaboration is critical in selling more residential property than any other agency on the beaches.
